This 13th century pharmacy opened by Dominican friars now operates as a soap and perfume shop that resembles a museum, detailing the history of scent and fragrance. It is housed in the original building crafted in ornate detail. With an impressive array of herbal elixirs, perfumes, and soaps made with ancient techniques, a stroll through the pharmacy grants a historical perspective on smelling good.
Friars first opened the pharmacy in 1221 to make and store concoctions for use in their monastery. Still in operation, it is one of the oldest known pharmacies in the world. The pharmacy is attributed with creating the first “eau de cologne” for Catherine de Medici, created in the 16th century and known as the “water of the queen.” Visitors can still purchase the scent in its original formulation; it is known simply as “Acqua di Santa Marina Novella.” It is also famous for its potpourri, which uses a blend of local plants and natural products and is still handcrafted on site.
The Pharmacy of Santa Maria Novella is a five minute walk from Florence's Santa Maria Novella train station. Find it on Via della Scala, with free entrance. It is open daily from 9 am to 8 pm.